A5 Cabriolet: The simulation

Deep in the sun-scorched deserts of Utah, a scientific endeavor is underway.

At Mars Desert Research Station, researchers simulate what is needed to colonize the Red Planet. During the simulation, you’re either inside the habitat, or you’re in a full spacesuit—no exceptions. The barren red hills provide an appropriate setting for their experiments, and the isolation that would accompany an empty planet. For weeks at a time, these scientists investigate everything from biology, psychology, to geology.

And by their calculations, the day humans reach Mars will be here sooner than you think.

  All systems go.

All systems go.

  An intrepid, turbocharged explorer.

An intrepid, turbocharged explorer.

  On final approach.

On final approach.

  The A5 has landed.

The A5 has landed.

  A commute stranger than science fiction.

A commute stranger than science fiction.

  Proximity alert.

Proximity alert.

  Unlimited headroom at the push of a button.

Unlimited headroom at the push of a button.

  Never feel closed in again.

Never feel closed in again.

  Where no convertible has gone before.

Where no convertible has gone before.

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Photography by Reuben Wu

Art Directed by Kyle Johnson

Creative Directed by Jeremy Diessner

Group Creative Directed by Joel Kaplan